18 years of making and optimizing digital businesses.
I’m a lifetime maker who’s spent the last 18 years building, optimizing and scaling digital businesses. I started my first digital agency during college in 2007, learned the ropes at an international agency in England working with clients like the BBC, then founded Good Work in 2014—bootstrapping it from a solo freelancer to a seven-figure operation serving clients like Tito’s, PBS and Caesar’s Entertainment before selling it in 2024.
Along the way, I also co-founded a social media analytics platform that was acquired in 2010, and gained a unique approach to what it takes to build businesses that are set apart, successful, scalable and sellable.
For as long as I can remember, I’ve loved building things. It started as a kid with Legos, Lincoln Logs, Erector sets, models, rockets, robots—anything I could get my hands on. I was always taking things apart to understand how they worked and dissecting the world around me in my mind to try and figure out how it all fit together.
As I grew older, I spent a lot of time around computers. My dad always had the latest technology in the house, allowing me to tinker with nearly every popular computer and software from the late ‘80s through the 2000s. I’d get lost for hours figuring out how everything worked and what everything did.
In the early 2000s, I discovered Apple computers. I was immediately drawn to them and knew I had to have one. During a Christmas visit during high school to my dad in California, on a whim, he took me to the Apple Store in Palo Alto and bought me my first Apple computer: a 17” PowerBook G4. I was completely hooked.
That obsession turned into 18 years of building and optimizing digital businesses—from co-founding a social media analytics platform that was acquired in 2010 to bootstrapping Good Work from solo freelancer to seven-figure agency before selling it in 2024.
The transformation wasn't accidental. I learned to delegate effectively and build predictable processes that minimized issues. I automated time-consuming tasks while preserving what mattered, and found ways to position our work that attracted higher-quality clients and projects. What started as 60-hour weeks eventually required just 5-10 hours of my time per week—the business ran itself.
Currently, I work with professional service businesses stuck in operational chaos, building the systems and tools that transform owner-dependent operations into scalable, profitable businesses. This means optimizing processes with AI, developing products and services that deliver real value and crafting positioning that keeps you out of the commodity trap.
I’m also building products and services that scratch my own itch (like Braindrop) and help others do the same.
I write about all of this stuff on my blog and newsletter.
My deep understanding and curiosity about how things work and exploring how they can be improved is what I do. I can see an idea through from ideation to completion. I can see the bottlenecks that are holding a business back both visually and systematically. I often can take a problem, run through countless scenarios, anticipate the chain reactions each choice might trigger, and find the best path forward—often with little hesitation.
If you’re running a business and ready to transform operational chaos into scalable systems and tools that set you apart, let’s chat.
