Where we can help
We partner with organizations in a fractional capacity to work both in and on the business: optimizing operations, building and shipping projects, and providing strategic guidance where you need it most.
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Business process optimization
Businesses can hit a ceiling when every decision still has to route through the founder. We build the systems and workflows that break that dependency, turning tribal knowledge into repeatable processes that protect margin and improve the client experience. We focus specifically on the high-leverage work between major milestones, where processes quietly drift off track and profitability erodes.
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Technical projects & project rescue
Projects stall. Scopes creep. Vibe-coded prototypes struggle to reach production. We come in as embedded technical leads and developers to run delivery, write code, manage clients, and get things shipping again. Whether you need someone steering the project or someone in the codebase (usually it’s both), we slot into your team and operate as if we’ve always been there.
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Automation & service optimization
AI is reshaping how businesses run and deliver work, but the space moves fast, and most of the serious expertise is priced for enterprise. We bring that same depth to smaller organizations. That could mean automating the manual work that eats your week, building AI-powered tools for your team, or designing agent workflows that change how you deliver services entirely.
Two generations of experience building and optimizing businesses
Garrett and Iain have spent the past two decades on a wild ride. Garrett started a web design company during college in 2007, learned the ropes at Erskine Design in England, working with clients like the BBC, then founded Good Work in 2014, bootstrapping it from a solo web development freelancer to a seven-figure operation serving clients like Tito’s, PBS and Caesar’s Entertainment before selling it in 2024.
Iain started his career at the UK’s first internet bank, Egg, going on to work extensively in insurance and financial services at companies like Zurich, before building and selling an Insuretech startup. Most recently, he was at Oxford University where he gained a Master’s degree in Artificial Intelligence.
Latest blog posts
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AI Slop: Psychology, History, and the Problem of the Ersatz
In 2025, the term “slop” emerged as the dominant descriptor for low-quality AI-generated output. It has quickly joined our shared lexicon, and Merriam-Webster’s human editors chose it as their Word of the Year. As a techno-optimist, I am at worst ambivalent about AI outputs, so…
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The missiles are the destination
One of my uncommon enjoyments is the work that happens right in the middle of a big problem that needs to be solved, or even a nosedive. A calmness kicks in, the path gets clearer and I can usually tunnel vision my way through to course correction. I used to think this was spec…
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Fall back
What creative studios and dev shops (and probably everyone else, too) need to do to stay relevant in the AI era without becoming commoditized slop. What’s covered: Your people are your moat · Easy to do, hard to be the best · Quality and simplicity · Never look to others · Don…
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On getting paid faster
These five cashflow levers are arguably the quickest, easiest wins when optimizing your service business. Frequency of online payment deposits Update your online payment system to deposit into your bank account daily instead of weekly. Or whatever the quickest interval availab…
