Allow us to introduce ourselves
Welcome to the digital workshop of Garrett and Iain, formally known as Better Than Good.
We’ve been long distance friends (roughly 4,850 miles by plane, train, and automobile) for 15 years, worked together in a past life and found ourselves at an identical career juncture during the most frenetic technical environment in living memory.
Garrett Winder
Garrett started a web design company during college, co-founded and sold a social analytics platform, then joined Erskine Design in England, working with clients like the BBC. Later he started Good Work, growing it to a seven-figure agency serving clients like Tito’s, PBS and Caesar’s Entertainment before selling in 2024.
Iain Harper
Iain started his career at the UK’s first internet bank, Egg, going on to work extensively in insurance and financial services at companies like Zurich, before building and selling an Insuretech startup. Most recently, he was at Oxford University where he gained a master’s degree in Artificial Intelligence for Business.
We’ve taken a lot of trips around the sun (most have been on the internet).
Telling you we do digital is a bit like a butcher saying they sell sausages.
We deliberately avoid long lists of services and capabilities. But, if you genuinely need a complex autonomous system that is easy to use and can handle thousands of sensitive decisions a day, we can build that for you (which is probably good to know).
Here are some examples where we’ve done precisely that.
Rewriting the fast, cheap, good rule
We built an autonomous dev team to break the long-standing ‘fast, cheap, good: pick two’ rule.
Turning operational chaos into profit
We untangled a client’s siloed billing and on-off-boarding to flip a leaky service line from red to black.
Automating complexity from research to revenue
We built a tool that replaces a complex multi-step process with an automated pipeline from research to sale (actually, we do this a lot).
Proving growth capacity with confidence
We mapped a small shop’s committed work to show them that they can double headcount tomorrow to make more money and still have seven months of runway.
We think that your idea/problem should go here.
The robots do the dishes
Speaking of technology, most businesses like ours scale by hiring, but we scale by building. Our ‘factory floor’ (strategy, ops, delivery, the boring bits) is an agentic team we built, and continue to optimize, ourselves. ‘They’ handle the busywork so we don’t have to hire a bunch of people to handle the busywork.
So what does this mean for you? It means you get Garrett and Iain x10 (and we’re dead-set on figuring out how to make that x100).
From day one with our clients, the plan is to give you the tools to be self-sufficient. After that, you stay on the Christmas card list and we’re here to help when you need us.
The system grows and the (human) team doesn’t, and you still get Garrett and Iain.
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