Weeknotes vol. 11: “Basically done.”

By Garrett,

Weeknotes vol. 11: “Basically done.”

Another week! Lets see what happened, shall we?

Phil and I started the week with a Braindrop strategy meeting to revisit the scope of work and what comes in what phase, etc.

Braindrop for Mac is ‘basically done’, and if you make stuff on the computer then you know what that means: it’s working perfectly, aside from the few things on the procrastination list that will probably take another week or five.

And I’m using it full time to track the work to be done to finish it. 🤯 #inception

There’s also work behind the scenes worth shouting about. Matt continues to build out the test suite and nudge me to make technical changes that will make the app better in the long run, which I do and then he fixes. For instance, single table inheritance and converting archived from a boolean field to an archived_at date field.

If there was an award for the simplest, most bulletproof app ever to be built I would probably need to buy a tux.

On the design front, Christoph finalized marketing illustrations for the Braindrop landing page, which will be launching early next week. If you have a Mac and you’re insterested in being a beta tester, you’ll be able to sign up on the website.

end

More insights:

  • Go to the actual place and see the actual thing

    Somewhere in a Toyota plant in the early 1950s, a young engineer stood inside a chalk circle drawn on the factory floor. Taiichi Ohno, the architect of the Toyota Production System, had put him there with a single instruction. Watch. No clipboard, no agenda, just observe what ha…

  • Climbing the Claude ladder: from prompting to orchestrating

    Most people using Claude are stuck on the first rung of a very tall ladder. They open a chat, type a question, get an answer, and move on with their day. Which is fine, but it’s a bit like buying a full workshop and only using the tape measure. I’ve spent the better part of a y…

  • The path to an agent-first web

    For three decades, the web has operated on an implicit contract between the people who build websites and the people who visit them. You design pages for human eyes and organise information for human brains, monetising attention through ads, upsells, and sticky navigation patter…

  • Generative engine optimisation: separating sound practice from snake oil

    A new three-letter acronym is stalking the marketing industry. Generative Engine Optimisation (GEO) is the practice of making your content visible in AI-generated answers, such as those produced by ChatGPT, Perplexity, Google AI Overviews, and Claude. The term was coined in a 20…

  • Automating your marketing 01: Paid Search Ads

    Google has always wanted you to believe that running search ads is simple and not as complex as it actually is. Set a budget (a generous one!), choose some keywords, and let the machine handle the rest. To be fair, the machine has become exceptionally good at certain aspects of …

All insights

Book a call

Have a challenge in mind or just want to connect? Schedule a call with Garrett, or reach out via email or LinkedIn.

A playful, hand-drawn illustration of a group of characters holding up scorecards with the number ‘11’. They sit behind a table scattered with various other numbers.