Diagnostics
Every smart investment starts with an honest assessment before the real work begins.
The most expensive mistake in digital isn’t choosing the wrong technology, it’s skipping the work required to choose the right technology. Our paid discovery engagements give you an unbiased independent evaluation of where you stand today, where the gaps are and what it will take to close them.
Unlike free estimates or vague proposals, our diagnostics are standalone deliverables. You walk away with a prioritized roadmap, clear cost benchmarks and actionable recommendations whether you hire us for implementation or not.
Why paid discovery
You get honesty rather than a sales pitch
Free discovery exists to sell you a project and paid discovery exists to tell you the truth. When the diagnostic is the product, our incentive is accuracy.
You make better decisions, faster
Most organizations spend months cycling through vendor proposals and internal debates before committing to a digital initiative. A structured diagnostic compresses that timeline to weeks, gives your team a shared factual baseline and creates the alignment needed to move forward.
The deliverable is portable
Everything we produce is yours. If you take the roadmap to another firm, it works just as well. That portability is by design, and it means you stay because the work is (better than) good, not because you’re locked in.
Our diagnostic offerings
Diagnostic & roadmap
A focused assessment of your digital strategy, technology decisions, and organizational readiness that produces a prioritized action plan. Good for organizations at a decision point, whether you’re weighing a new initiative, evaluating vendors, or trying to align leadership around a direction. The deliverable includes an evidence-based current-state evaluation, gap analysis, and a sequenced roadmap you can act on immediately.
| Timeline: 2 to 4 weeks | Investment: Starting at $5,000 |
Digital readiness score
A thorough assessment of your organization’s digital maturity across six dimensions: strategy alignment, technology infrastructure, content effectiveness, user experience quality, data and analytics capability, and organizational readiness. You receive a scored report with industry benchmarks, a gap analysis, and a prioritized 90-day action plan.
| Timeline: 2 to 3 weeks | Investment: Starting at $5,000 |
SaaS growth diagnostic
Purpose-built for B2B SaaS companies. We evaluate your website’s conversion architecture, messaging clarity, competitive positioning, technical SEO performance, and product-led growth signals. The deliverable includes a scored assessment, conversion opportunity analysis, and a prioritized roadmap for pipeline impact.
| Timeline: 2 to 3 weeks | Investment: Starting at $5,000 |
Technical architecture review
An independent evaluation of your current technology stack covering platform health, scalability risks, technical debt, integration architecture, security posture, and performance benchmarks. Useful for organizations weighing a migration, replatforming, or major build.
| Timeline: 2 to 4 weeks | Investment: Starting at $7,500 |
AI readiness assessment
A structured evaluation of your data infrastructure, process maturity and organizational readiness for AI adoption. The deliverable identifies high-impact use cases, sequences them by feasibility and value, and provides a phased implementation plan.
| Timeline: 2 to 3 weeks | Investment: Starting at $5,000 |
Accessibility & compliance audit
A detailed audit of your digital properties against WCAG standards, including automated testing, manual evaluation, and assistive technology testing. The report includes a prioritized remediation plan with severity ratings, estimated effort, and compliance risk assessment.
| Timeline: 2 to 4 weeks | Investment: Starting at $5,000 |
What you receive
Every diagnostic engagement produces a written deliverable that includes a current-state assessment with evidence-based findings, benchmarking against relevant industry standards, a gap analysis identifying the highest-impact opportunities, a prioritized roadmap with sequenced recommendations, cost and effort estimates for recommended initiatives, and a financial impact analysis where applicable.
The deliverable is designed to support internal decision-making: building a business case, aligning leadership, or briefing your board.
What happens after discovery
Most clients move directly from discovery into execution with us because the team that diagnosed the problem is best positioned to fix it. But there’s no obligation or pressure and the diagnostic stands on its own.
For clients who do continue, the transition is clean. The roadmap becomes the project plan and the diagnostic team becomes the delivery team.
Start a conversation
A diagnostic is the lowest-risk way to work with us and the highest-value way to start any digital initiative. Tell us what you’re evaluating, and we’ll recommend the right assessment.
