Hello, world!
Posted:
It’s been a while since I sat behind the wheel of a fresh new website.
The last first blog post I wrote was in 2014 shortly after starting Good Work, the web development agency that I started and ran for over 10 years. Before that was Erskine Design and before that was a web design company I started in college. If you add it all together I’ve spent 18 long years in digital client services.
With my last business, Good Work, I followed the classic maker-to-business-owner trajectory—doing what I loved (making things), then gradually delegating my work to others until, before I knew it, I wasn’t making anything at all!
I spent most of 2024 thinking through my purpose and what I should do next. I considered everything from operations consulting for digital service businesses to riding the silver tsunami and purchasing a 20-30 year old blue collar business. Every few months I came to my wife with a new idea for our future, and she somehow patiently cheered on each one of them. I got pretty far into a few ideas before realizing that I couldn’t see myself doing any of it! Back to the drawing board…
One day I was speaking to Phil about this conundrum and through conversation, I remembered an old known that I had lost sight of: I was born to make stuff on the internet. After about five seconds of back and forth it became incredibly clear that the next step was to start the last business I’ll ever work at; a little innovation studio called Better Than Good.
Looking back, the best moments of my career were when I was deep in the details: inventing, optimizing and problem-solving. And that’s what Better Than Good is all about—blending design, technology and business expertise to create and improve products, brands and processes.
Here’s to a future of inventing products and solving problems through the lense of design, technology and business expertise.
I’ll be sharing the journey on this blog along the way.
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