Allow us to introduce ourselves

Welcome to the digital workshop of Garrett and Iain, formally known as Better Than Good.

We’ve been long distance friends (roughly 4,850 miles by plane, train, and automobile) for 15 years, worked together in a past life and found ourselves at an identical career juncture during one of the most frenetic moments in tech. One thing led to another, and after a few phone calls the stars aligned and we gave the idea of working together two thumbs up (hence our logo).

We spent two generations starting and running our own businesses, and now we use those experiences to help others with theirs.

Better Than Good runs from Aledo, Texas, and the Cotswolds. Its official name is BTG Space Exploration and Cattle, which tells you most of what you need to know.

Garrett and Iain in a transatlantic summer scene: one in an American colonial officer’s coat holding a US flag, the other in a British striped blazer and boater hat with a Pimm’s, in front of a lawn-tennis marquee strung with US and UK bunting

Garrett Winder

Garrett started a web design company during college, co-founded and sold a social analytics platform, then joined Erskine Design in England, working with clients like the BBC. Later he started Good Work, growing it to a seven-figure agency serving clients like Tito’s, PBS and Caesar’s Entertainment before selling in 2024.

Iain Harper

Iain started his career at the UK’s first internet bank, Egg, going on to work extensively in insurance and financial services at companies like Zurich, before building and selling an Insuretech startup. More recently he has taken to collecting master’s degrees, including an MSc in Artificial Intelligence for Business at Oxford University and Applied Computational Science and Engineering at Imperial College London.

The robots do the dishes

Two robots washing and drying dishes together

Speaking of technology, most businesses like ours scale by hiring, but we scale by building. Our ‘factory floor’ (strategy, ops, delivery, the boring bits) is an agentic team we built, and continue to optimize, ourselves. ‘They’ handle the busywork so we don’t have to hire a bunch of people to handle the busywork.

So what does this mean for you? It means you get Garrett and Iain x10 (and we’re dead-set on figuring out how to make that x100).

From day one with our clients, the plan is to give you the tools to be self-sufficient. After that, you stay on the Christmas card list and we’re here to help when you need us.

The system grows and the (human) team doesn’t, and you still get Garrett and Iain.

A playful, hand-drawn illustration of a group of characters holding up scorecards with the number ‘11’. They sit behind a table scattered with various other numbers.