Where I can help
I partner with creative teams and web studios in a fractional capacity to work both in and on the business: optimizing operations, building and shipping projects, and providing strategic guidance where you need it most.
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Creative & web studio optimization
I build systems and tools that transform owner-dependent operations into scalable, profitable businesses. Using frameworks refined over 18 years, I identify the high-leverage work between major milestones and optimize the processes and customer experience within those zones.
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Project leadership & delivery
I lead, ship and rescue web projects and teams. Whether you need senior leadership for client work, hands-on development support or a bit of both, I move easily between strategy and code and work as a trusted extension of your team.
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Strategic advisory & ideation sessions
Advisory and ideation sessions for studios that need clarity and outside perspective on a specific challenge. Drawing on nearly two decades of hands-on creative and web studio ownership, I help you think through decisions and develop valuable next steps in a single session.
18 years of making and optimizing websites, apps and businesses.
I’ve spent the last 18 years on a wild ride through the web industry. I started a web design company during college in 2007, learned the ropes at Erskine Design in England working with clients like the BBC, then founded Good Work in 2014—bootstrapping it from a solo web development freelancer to a seven-figure operation serving clients like Tito’s, PBS and Caesar’s Entertainment before selling it in 2024.
Latest blog posts
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AI Slop: Psychology, History, and the Problem of the Ersatz
In 2025, the term “slop” emerged as the dominant descriptor for low-quality AI-generated output. It has quickly joined our shared lexicon, and Merriam-Webster’s human editors chose it as their Word of the Year. As a techno-optimist, I am at worst ambivalent about AI outputs, so…
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The missiles are the destination
One of my uncommon enjoyments is the work that happens right in the middle of a big problem that needs to be solved, or even a nosedive. A calmness kicks in, the path gets clearer and I can usually tunnel vision my way through to course correction. I used to think this was spec…
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Fall back
What creative studios and dev shops (and probably everyone else, too) need to do to stay relevant in the AI era without becoming commoditized slop. What’s covered: Your people are your moat · Easy to do, hard to be the best · Quality and simplicity · Never look to others · Don…
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On getting paid faster
These five cashflow levers are arguably the quickest, easiest wins when optimizing your service business. Frequency of online payment deposits Update your online payment system to deposit into your bank account daily instead of weekly. Or whatever the quickest interval availab…
