Blog posts by Iain
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Never talk about goblins
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Read the frickin’ manual: the end of the user interface
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Attention is all you ever needed
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The cost of everything and value of nothing
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Go to the actual place and see the actual thing
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The path to an agent-first web
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Generative engine optimisation: separating sound practice from snake oil
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Automating your marketing 01: Paid Search Ads
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Why AI models hallucinate
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The production agent stack for sensitive environments: a field guide for 2026
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Yes, the models got dumber
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The sunk cost of being good at something
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The flatness of the machine
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Meta and Stripe want you to buy things from ads again
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Meta’s GEM: what the largest ads foundation model means for your marketing
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The narrow window for probabilistic agents
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Your org chart is not your AI strategy
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Software was never meant to last forever
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The machine that improves the machine
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The vibe coding spectrum: from weekend hacks to the dark factory
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A $10K Mac Studio won't replace your API bill
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Claude Opus 4.6 just shipped agent teams. But can you trust them?
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Out of context: strategies for managing agent memory
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Escaping prototype purgatory: where is AWS for AI agents?
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The Hot Mess: large AI models and the scaling mirage
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Tooling around: letting agents do stuff is hard
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Building a simple agent with Claude
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How Claude Code and Cowork talk to your other systems
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Security for production AI agents in 2026
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In the jungle: a reality check on AI agents
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AI governance: between the committee and the catastrophe
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AI slop: psychology, history, and the problem of the ersatz
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Why AI agents keep forgetting things, and the race to fix it
